For apprentices
Learn to create content for a career.
Earn while you learn. Qualification included. Fifteen months making real content for a real business — paid, with no tuition fees.
Who it’s for
You don’t need experience. You need to want this.
- You are 16 to 24 (older applicants welcome — the funding differs)
- You love making or watching content and want to do it properly
- You can commit to 15 months
- You are employed by, or will be hired by, a partner business
What you’ll learn
Ten modules, nearly 400 short videos and plenty of games — all on your phone.
Module 1
The role, the workflow, and the law
Module 2
Brand and brief
Module 3
Audience, data and platform
Module 4
Writing: voice, tone and copy
Module 5
Visual and audio content
Module 6
Planning, budget and collaboration
Module 7
Publishing, managing and organising
Module 8
Evaluate and improve
Module 9
Professional development and the industry
Module 10
Portfolio consolidation
Where it can take you
The jobs apprentices go on to, and how people move up.
Content Creator
Plans, films and posts content for a business or brand.
Social Media Executive
Runs a company’s channels day to day, from posting to community management.
Content Producer
Leads shoots and edits for campaigns, often inside an agency.
Digital Marketing Assistant
Content plus email, website and paid social, with a view to a marketing career.
Freelance creator
Works for several clients — the portfolio from the apprenticeship is the starting point.
A typical path
- Content Creator apprentice
- Content Creator / Social Media Executive
- Senior Creator or Content Manager
- Head of Content, or your own studio
Typical salaries for each role go here, with a source — to be confirmed
A week in the life
Four days making content at work. One day learning — on the platform, in workshops or with your tutor.
Monday
Plan
Team catch-up and planning this week’s posts.
Tuesday
Shoot
Filming in the business: behind the scenes, products, people.
Wednesday
Learn
Off-the-job day: lessons on the platform, a workshop or a one-to-one.
Thursday
Edit and post
Editing, captions, scheduling and publishing.
Friday
Measure
Replying to comments, checking what worked, a note for your manager.
The qualification
Nationally recognised Level 3 qualification, equivalent to A-Level.
- Standard
- Skills England ST0105 v2.0
- Level
- 3 — equivalent to A-Level
- Length
- 15 months
- Skills covered
- All 57
No exam at the end: you are assessed as you go, and finish with Gateway to Completion.
It costs you nothing
- No tuition fees, and no student loan.
- You are employed and paid a wage from day one — at least the apprentice rate of the National Minimum Wage.
- Your employer and the government pay for the training.
- You get paid time to learn: about a day a week.
Is this right for me?
Five quick questions. No wrong answers.
How it compares
The other ways to learn this, honestly compared.
Scroll sideways for more
| This apprenticeship | Online courses | University | YouTube tutorials | |
|---|---|---|---|---|
| Apprentices pay no tuition fees. University fees are charged per year; online courses are usually a subscription. | Nothing — and you are paid | Subscription | Tuition fees and a loan | Free |
| A Level 3 apprenticeship is equivalent to an A-Level. | Level 3, nationally recognised | Certificates of completion | A degree (Level 6) | None |
| Employers hiring creators ask to see work made for real clients. | 15 months in a real job | Practice projects | Placements, sometimes | Your own channels |
| Who is there when you are stuck? | A tutor, an employer and reviews | Forums | Lecturers | Comments sections |
Register your interest
Tell us a bit about you. We will call you and introduce you to employers who are hiring.
Who is behind it
- Ofsted ExceptionalHalls of Ivy, July 2026
- Skills EnglandStandard ST0105 v2.0
- DWP-fundedUp to 100% of training
- 10M+ followersOur lead expert’s audience
- A partnershipLearn Content Creator × Halls of Ivy
- Partner employer logo
- Partner employer logo
- Partner employer logo
- Partner employer logo