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How it works

15 months from enrolment to qualification. Here is what happens, and who does what.

The 15 months

  1. Before day one

    Enrol

    Eligibility check, prior learning assessment, the apprenticeship agreement and the training plan.

  2. Months 1–3

    Foundations

    The role, the law, briefs and brands. First real posts for your business. First progress review at 12 weeks.

  3. Months 4–7

    Making

    Audience and data, writing, video and audio. A first full campaign, planned and published.

  4. Months 8–11

    Running campaigns

    Planning, budgets, publishing and evaluating. Campaigns measured against what your business wants.

  5. Months 12–13

    Portfolio

    Professional development and pulling the evidence together across all 57 knowledge, skills and behaviours.

  6. Months 14–15

    Gateway to Completion

    The final check that everything is evidenced and the off-the-job hours are complete. Qualification awarded.

Three people, one plan

The apprentice, their tutor and you. Each has a clear part.

  • The apprentice

    • Works four days a week making content for the business
    • Spends around a day a week learning on the platform and in sessions
    • Builds a portfolio of real work, reviewed by their tutor

  • The tutor (Halls of Ivy)

    • Plans the training and checks every piece of evidence
    • Runs one-to-ones, workshops and observations
    • Leads a progress review with you and the apprentice every 12 weeks

  • You, the employer

    • Gives the apprentice real content work and time to learn
    • Joins the progress reviews and signs them off
    • Sees progress any time on your own dashboard

The weekly rhythm

Four days at work

Making content for your business: planning, filming, editing, posting, replying.

One day learning

Off-the-job training — at least 348 hours over the programme. Lessons, workshops, one-to-ones.

The learning platform

Everything happens in one place: lessons, evidence, hours, reviews and messages.

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The apprentice’s home: the lesson to resume, KSB progress ring and this week’s off-the-job hours.
The apprentice’s homeWhere to pick up, how many of the 57 skills are evidenced, and this week’s learning hours.
A lesson in the player: one screen at a time, with a short video and a progress line.
A lessonOne screen at a time: a short video, then a game or a task.
The portfolio: every KSB with the evidence behind it and whether the tutor has verified it.
The portfolioEvery skill in the standard, with the work that proves it.
The tutor dashboard: learners who need contact, evidence to review and reviews coming up.
The tutor’s dayWho needs a nudge, what is waiting to be checked, which reviews are due.
A progress review with the checklist and three signatures: apprentice, tutor and employer.
Progress reviewsEvery 12 weeks, a structured review the three of you sign.
The employer view of an apprentice: progress, recent work and reviews to sign.
What employers seeYour apprentice’s progress, their recent work and anything that needs your signature.
The provider console: learners, cohorts and compliance at a glance.
The provider consoleEvery learner, cohort and review across the provider.
The audit-ready evidence pack: a PDF covering every KSB, review and off-the-job hour.
The audit packA complete, signed evidence pack per apprentice, in one click.

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The checkpoints

  • Progress reviews every 12 weeks

    The apprentice, their tutor and you meet, look at the evidence and agree the next steps. All three of you sign.

  • Evidence all the way through

    Every piece of work is checked against the standard’s 57 knowledge, skills and behaviours as it is made.

  • Gateway to Completion

    At the end, a final check that everything is evidenced and the off-the-job hours are complete. Then the qualification is awarded.

What your apprentice makes

By the end of 15 months, a body of real work — and the person who made it.

  • A content plan and calendar for your business
  • Short-form videos, edited and captioned
  • Carousels, graphics and written posts in your brand voice
  • At least one full campaign, briefed, published and evaluated
  • Analytics reports that tie posts to results
  • A portfolio evidencing all 57 knowledge, skills and behaviours

Start the conversation

Tell us about your business or your plans. We reply within 1 working day.

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