The course

Ten modules built by working creators, mapped to every part of the Skills England standard. Press play on any of them.

short videos: nearly400short videos
interactive activities: 275interactive activities
lessons: 55lessons
KSBs covered: 57KSBs covered

Ten modules

Each one is practised on the apprentice’s own workplace. Estimated times are for the lessons alone.

Module 1
The role, the workflow, and the law
- Your job, your workflow, and why the law matters from day one
- Copyright, IP and GDPR: what you must know before you post
- GDPR and data protection in content work
Lessons
6 lessons
Videos
42 videos
Activities
30 activities
Estimated time
about 5–6 hours
Module 2
Brand and brief
- What a brief actually tells you
- Brand guidelines: what they are and how to use them
- Reading a brief: what the client actually wants
Lessons
6 lessons
Videos
42 videos
Activities
30 activities
Estimated time
about 5–6 hours
Module 3
Audience, data and platform
- Audience segmentation: who you're talking to and why it matters
- Choosing channels and formats with data
- Segmenting audiences: who they are and what they do
Lessons
6 lessons
Videos
42 videos
Activities
30 activities
Estimated time
about 5–6 hours
Module 4
Writing: voice, tone and copy
- Tone of voice: what it is and how to shift it
- Writing persuasive copy that makes people act
- Editing for clarity: cutting words that do no work
Lessons
7 lessons
Videos
49 videos
Activities
35 activities
Estimated time
about 5–7 hours
Module 5
Visual and audio content
- Choosing your shot: phones, cameras and basic capture
- Editing video and audio for a finished cut
- Sourcing and licensing media assets
Lessons
6 lessons
Videos
42 videos
Activities
30 activities
Estimated time
about 5–6 hours
Module 6
Planning, budget and collaboration
- Budget basics: what content actually costs
- Presenting ideas and pitching to clients
- Scheduling content: building a plan that holds
Lessons
6 lessons
Videos
42 videos
Activities
30 activities
Estimated time
about 5–6 hours
Module 7
Publishing, managing and organising
- Folder structures, file naming and content retrieval
- Web publishing: how pages go live and get found
- Responding to audiences and managing issues online
Lessons
6 lessons
Videos
42 videos
Activities
30 activities
Estimated time
about 5–6 hours
Module 8
Evaluate and improve
- Measuring what matters: campaign evaluation fundamentals
- Turning findings into recommendations that stick
- Presenting evaluation findings to stakeholders
Lessons
5 lessons
Videos
35 videos
Activities
25 activities
Estimated time
about 4–5 hours
Module 9
Professional development and the industry
- Keeping up: CPD, the industry, and your career
- Marketing yourself: managing and presenting your skills
- Spotting gaps and planning what to learn next
Lessons
5 lessons
Videos
35 videos
Activities
25 activities
Estimated time
about 4–5 hours
Module 10
Portfolio consolidation
- Reading Your Own Evidence: What's There and What's Missing
- Closing the gaps: writing strong portfolio annotations
Lessons
2 lessons
Videos
14 videos
Activities
10 activities
Estimated time
about 2–2 hours